GroundBreaker
Let’s talk

Your business deserves clients who are already looking for you.

We help Costa Rican businesses connect with the right international clients through marketing strategies built on data, not guesswork.

What an international patient sees

Right now, someone is searching for exactly what you offer. Are they finding you, or your competitor?

Most businesses we work with were spending money on marketing without knowing what was actually working. Some had never explored the channels where their best clients are actively searching. We changed that.

Built for the businesses Costa Rica is known for.

Dental Tourism

A modern dental treatment room with a blue patient chair

Your next patient is researching right now. Will they find you?

International patients don’t book on impulse. They spend weeks researching, comparing, reading reviews, and building trust before they ever contact a clinic. The businesses that win are the ones that show up at every step of that journey with the right message, not just a boosted post or a pretty website. We’ve helped businesses in the region generate tracked revenue from international audiences across borders. We know what it takes to turn online interest into real appointments, because we’ve done it.

Find out how we can help

Real Estate

A modern house with wide windows surrounded by tropical gardens

Buyers are searching months before they contact you. Are you there?

Someone considering property in Costa Rica doesn’t start by filling out a contact form. They start with questions. Is it safe? What’s the process? Which areas make sense? The businesses that answer those questions early are the ones that close the deal later. We help real estate companies get in front of serious buyers at the right time with strategies that go beyond social media ads. If you’ve been marketing but aren’t sure what’s actually driving inquiries, that’s exactly the conversation we want to have.

Let’s talk about your goals

Medical Tourism & Wellness

A couple meeting with a doctor at a clinic

Trust isn’t built with one ad. It’s built with a system.

When someone is considering traveling to another country for a procedure or a wellness experience, the decision is deeply personal. They need to feel confident in your team, your facility, and your process before they’ll ever get on a plane. We build marketing systems that create that confidence step by step, meeting potential clients where they’re already looking and guiding them toward a decision. Not with noise, but with the right information at the right time.

See if we’re the right fit

How we bring you clients from the US and Canada.

A buyer in Toronto and a patient in Texas decide differently, so the details change by industry. The system underneath stays the same: reach people while they’re still deciding, answer their questions before they have to ask, and follow every inquiry until it becomes a sale or a booked procedure.

Real estate agencies and brokers

From first search to site visit.

  1. Reach buyers while they research.

    Search ads for people already looking up homes, condos and land in your area, plus YouTube and Meta to show your listings, and the lifestyle around them, to people in the US and Canada who fit your buyer profile.

  2. Answer the questions that stall a purchase.

    Pages and content written with your team on how buying works for foreigners, what closing involves, and which areas fit which lifestyle. Buyers who get straight answers early reach out ready to talk.

  3. Hand your agents warm leads.

    Every inquiry lands in your CRM with where it came from, what the buyer looked at, and their budget and timeline when they share it, so agents call the right people first. Automatic follow-ups keep buyers engaged during the months between the first click and the site visit.

  4. Measure closings, not clicks.

    When a deal closes, it goes back to the ad platforms so campaigns learn what a real buyer looks like, and your report shows which channels produced sales.

Dental tourism

From treatment plan to booked chair.

  1. Show up when patients compare prices.

    Search ads for the treatments people price out from home, like implants, crowns and veneers, in the US and Canadian cities your patients come from.

  2. Build trust before the first message.

    Real patient cases and reviews, short videos that introduce your dentists, and clear price ranges, on a page built for one goal: requesting a treatment plan.

  3. Reply while they are still comparing.

    Requests land in your CRM and alert your coordinator right away, with the X-rays or photos the patient uploaded, so your team answers first.

  4. Track every patient to a booked visit.

    You see which campaigns fill your chairs and which only fill your inbox, and the budget moves to what works.

Medical tourism

From first question to scheduled procedure.

  1. Lead with credentials.

    Your doctors’ training and certifications and your facility’s accreditations come first, because someone trusting you with a procedure needs to see them before anything else.

  2. Reach patients in their home markets.

    Search ads for the procedure they are researching, plus YouTube and Meta to introduce your doctors and your facility to people who are still weighing the decision.

  3. Make the first step a conversation.

    A video consultation or a review of their medical records, not a hard sell. Every request goes into your CRM, so coordinators follow up with the right information at the right time.

  4. Plan for the whole trip.

    Content and follow-ups that cover travel, recovery time and lodging, so patients and their families can picture the trip before they book it.

What’s a CRM? In plain terms.

A CRM, short for customer relationship management, is one shared place where every lead and every customer is recorded. Think of it as your sales team’s notebook, except nobody can lose it and everyone sees the same page: who contacted you, how they found you, what they asked about, who followed up and when, and whether they bought.

How to choose one

Without one

Leads sit in inboxes, WhatsApp chats and spreadsheets. Some never get a reply, and nobody can say which ad brought in the clients who actually paid.

With one

Every lead gets a follow-up, your team sees the full history before they call, and we can connect what you spend on ads to the sales it brings in.

The patient experience, from arrival to departure.

Ads bring in the first patient. How that patient is treated from the moment they land is what earns the reviews and referrals that bring in the next one. Here is what the clinics that get this right do at each step.

A bright private recovery room with an adjustable bed

Where we come in

We build the pieces that keep this consistent: pre-trip checklists, reminder messages, review requests and check-ins after patients fly home, all tracked in your CRM, so you can see which patients come back or send someone new.

How clinics win international patients online
  1. Before they fly

    Send a written treatment plan with the price range, the timeline and how many trips it takes. Introduce their coordinator by name, keep one WhatsApp thread for every question, and send a checklist: records and X-rays to bring, what to pack, and where to stay nearby.

  2. Arrival day

    Arrange the airport pickup or send clear directions, plus a welcome message when they land. Confirm the first appointment the day before, in their language.

  3. During treatment

    Walk them through each step before it happens. No surprise charges: any change to the plan is explained and approved in writing first. Give whoever travels with them a comfortable place to wait and updates during longer procedures.

  4. Recovery

    Recommend recovery-friendly lodging close to the clinic and give simple instructions on what to eat, do and avoid. Check in every day by message, and make sure someone answers after hours.

  5. Departure

    Hand over their records, X-rays and an aftercare plan their doctor or dentist at home can read. Book the follow-up visit or video check-in before they leave, and ask for a review while the experience is fresh.

  6. Back home

    Check in at the milestones that matter for their procedure, and stay in touch with useful updates, so yours is the clinic they recommend when friends and family ask.

We don’t talk about what we plan to do

$37K

in tracked revenue from a single cross-border campaign.

An event in Central America, marketed to international audiences. Every dollar of spend connected to real results through our measurement system. Different industry, same approach.

You don’t need more marketing. You need marketing that works.

If you’re spending money and not sure what it’s producing, or if you haven’t explored the channels where your best clients are actually searching, let’s have that conversation. No pressure. No jargon. Just an honest look at where you are and where the opportunity is.

WhatsApp +506 7016-4063 info@groundbreakermedia.com

Request a call